dan storch  •  résumé

Bridge Base Online     2020–present

Chief Operating Officer  •  United States  •  October 2020 to present

✦ Global leader in online bridge: social play, ACBL games, free tournaments, practice and learning

✦ Leads business operations, marketing, and customer experience

✦ Rebuilt marketing and customer support teams, implementing the industry's best practices and tools

✦ High user retention after pandemic

American Contract Bridge League     2017–2020

Director of Marketing  •  Greater Memphis Area  •  January 2017 to January 2020

✦ Drove a marketing strategy for growing the game of Bridge in North America and strengthening the ACBL brand

✦ Led a 20-member department: digital marketing, editorial, PR, marketing communications, and member recruitment

✦ Increased participation in Special Events at clubs by 80% YoY by improving awareness and player experience

Lexmark International     2010–2017

Manager, Competitive & Market Intelligence  •  Lexington, KY  •  July 2015 to January 2017

✦ Offered consulting services to c-level executives and product management teams on key strategic areas, based on business intelligence and extensive market research

✦ Managed a $1M+ budget for third-party market data vendors

✦ Led a team of 10 market analysts located in the US and the Philippines

✦ Supported Lexmark executives with intelligence during the company sale to an international consortium

Senior Product Marketing Manager  •  Lexington, KY  •  October 2010 to July 2015

✦ Coordinated the product definition and launch of a global product portfolio, in a highly cross-functional organization

✦ Successfully launched several laser and inkjet printers in a highly competitive B2B segment

HP Inc.     2006–2010

Senior Category Product Manager  •  Houston, TX  •  August 2008 to October 2010

✦ Managed a business notebook family for the US, Canada, and Latin America; Responsible for driving the notebook category in Latin America for large corporate, enterprise & public sector customers

✦ Successfully launched over 25 new products in Latin America, increasing market share during the economic downturn

Global Product Manager  •  Houston, TX  •  July 2006 to August 2008

✦ Led the product definition and life cycle of several notebook families, in collaboration with product engineering and international marketing teams; Achieved global sales of 300,000 units per month

✦ Launched a value product line for SMB/emergent markets, strengthening HP's market position in a competitive segment

Texas Instruments     1999–2006

Manager, Business Development  •  Dallas, TX  •  January 2005 to July 2006

✦ Developed and executed a business plan for increasing adoption of handheld technology in schools across Latin America, increasing sales in the region over 20% a year

✦ Led a seven-member team, including two regional managers based in Mexico and Chile

Product Line Manager  •  Dallas, TX  •  October 2001 to January 2005

✦ Optimized the product portfolio in Asia-Pacific and Latin America, based on local customer understanding, market trends, and educational policy

✦ Launched several regional product configurations, reducing grey-market activity and increasing gross margins

Educational Marketing Manager  •  Brazil  •  April 1999 to September 2001

✦ Planned and led all marketing activities to promote educational technology among Brazilian educators

✦ Established partnerships with math education departments in leading universities and K-12 schools

COC Plataforma de Educação     1997–1999

Marketing Coordinator  •  Brazil  •  September 1997 to March 1999

✦ Textbook publisher and K-12 charter school network, formerly known as "Sistema COC de Ensino"

✦ Revamped all marketing communication materials (print and video) for Editora COC (publishing division)

✦ Successfully launched a new charter high school in São Paulo (nine-month assignment)

AKAD     1996—1997

Product Manager (Sales)  •  Brazil  •  December 1996 to September 1997

✦ Large distributor of high-end printers and plotters: Tektronix, Fargo & Encad

✦ Led an inside sales team focused on dye-sublimation printing solutions

✦ Introduced several Fargo printer models in Brazil

Colégio Anglo/Campinas     1993–1996

Graphic Designer  •  Brazil  •  July 1993 to February 1996

✦ K-12 charter school network with five campuses

✦ Designed up to four large marketing campaigns a year, helping increase student enrollment at rates of 5 to 10% a year

✦ Part-time contract job while completing my bachelor's degree

Product Management & Product Marketing

✦ Drive customer understanding, product definition, roadmap strategy, competitive analysis, product marketing, launch, and end-to-end product delivery

✦ Customer advocate: build consensus among internal teams and stakeholders around the customer needs to deliver the right product, on time

✦ Product evangelist: executive and media briefings, customer demos, trade shows, sales training

✦ Certified Professional Scrum Product Owner (PSPO)

Marketing Management

✦ Develop a marketing strategy and marketing plan that grow market share and brand equity

✦ Manage a marketing budget that includes in-house programs and agency-led resources

✦ Digital marketing, campaign automation, inbound marketing, and social media savvy 

✦ Produce marketing communications, PR, advertising, and training materials (digital & print) for the US, Canada, and Latin American markets; Good knowledge of graphic design and printing

Market Intelligence & Analysis

✦ Superior analytical and quantitative skills; Problem solver with great attention to detail

✦ Advise c-suite executives with competitive intelligence and market trends, based on internal data (BI, customer insights) and external sources (market analysts, influence marketing)

✦ Data analysis, modeling, and visualization skills using Tableau, Microsoft Excel, SQL, web analytics, CRM, and market research (analytics portfolio available at data.danstorch.pro)

Leadership

✦ Hire, develop, and motivate a team of skilled managers and individual contributors

✦ Lead cross-functional teams (engineering, marketing, analytics, customer experience, business development, finance, legal, supply chain) in a fast-paced and highly ambiguous environment

International Business

✦ Fluent in Spanish, Portuguese, and English

✦ Rich multicultural background after residing in the United States, Latin America, and Europe

✦ International etiquette acquired through extensive travel for supporting regional marketing teams and business partners in Latin America and Asia (Chinese name: 邓尼奥)

Additional Skills

Advertising • Agile Methodologies • B2B (Business-to-Business) • B2C (Business-to-Consumer) • Benchmarking • Business Development • Business Strategy • Campaign Automation • Competitive Intelligence • Consumer Electronics • Contract Bridge • CRM (Customer Relationship Management) • Cross-functional Team Leadership • Customer Experience • Customer Insights • Customer Journey Mapping • Data Analytics • Digital Marketing • Digital Printing • Forecasting • Innovation • LatAm • Leadership • Market Analysis • Market Intelligence • Market Research • Marketing Automation • Marketing Communications • Marketing Plan • Marketing Strategy • MBA • Microsoft Excel • Packaging • P&L • People Management • Portuguese • PR (Public Relations) • Pricing • Product Definition • Product Launch • Product Management • Product Marketing • Product Owner • Product Roadmap • Product Strategy • Publishing • Sales Support • Scrum • SEO • Social Media • Spanish • SQL • Strategic Planning • Strategy • Tableau • Web Analytics • WordPress

Southern Methodist University • Cox School of Business

Master of Business Administration  •  Dallas, TX

✦ Top executive MBA program

✦ Member of the Beta Gamma Sigma – The International Business Honor Society

Universidade Estadual de Campinas • UNICAMP

Bachelor of Computer Science  •  Brazil

Professional Scrum Product Owner (PSPO I)

scrum.org  •  May 2020